In September 1998 I started publishing my own books. Now I look back on 21 successful years – 21 years of self-published books –
EMBROIDERY BOOKS !
The only way to print in small quantities and maintain affordable prices was to do almost everything myself. After coming up with the concept of an embroidery project, I had to divide the embroidery into easy-to-understand steps, photograph it and then edit the images, write short but precise descriptive texts, create print layouts, bind the text, and, finally, send the books all around the world.
Schwalm whitework, which still inspires me and which I have specialized in in the meantime, is so incredibly versatile that one cannot negotiate all the possibilities in one publication. In order to be able to present the individual techniques in a comprehensible way, detailed descriptions with good images are needed. Over time, twenty-six different titles have emerged – some of them also designed for left-handers. Almost all of them have now been translated into English; the most important ones have also been translated into French. Some publications have been printed less than 100 times; this doesn’t bother me because I believe it is important to pass on all the components worth knowing. Now there are only two topics missing; once these are written about, I believe I will have described everything on the subject.
Last year I was so busy completing my lessons for beginners that I didn’t even think about the anniversary. The 21st anniversary is now to be duly celebrated. Please celebrate with me!
For 21 days in September there will be various attractive discount promotions. It all begins on 7 September. Look forward to next week’s blog post announcing the first promotion.
And please, forward this and the promotional posts on to your interested embroidery friends.