In September 1998 I started publishing my own books. Now I look back on 21 successful years – 21 years of self-published books –

The only way to print in small quantities and maintain affordable prices was to do almost everything myself. After coming up with the concept of an embroidery project, I had to divide the embroidery into easy-to-understand steps, photograph it and then edit the images, write short but precise descriptive texts, create print layouts, bind the text, and, finally, send the books all around the world.

Schwalm whitework, which still inspires me and which I have specialized in in the meantime, is so incredibly versatile that one cannot negotiate all the possibilities in one publication. In order to be able to present the individual techniques in a comprehensible way, detailed descriptions with good images are needed. Over time, twenty-six different titles have emerged – some of them also designed for left-handers. Almost all of them have now been translated into English; the most important ones have also been translated into French. Some publications have been printed less than 100 times; this doesn’t bother me because I believe it is important to pass on all the components worth knowing. Now there are only two topics missing; once these are written about, I believe I will have described everything on the subject.

Last year I was so busy completing my lessons for beginners that I didn’t even think about the anniversary. The 21st anniversary is now to be duly celebrated. Please celebrate with me!

For 21 days in September there will be various attractive discount promotions. It all begins on 7 September. Look forward to next week’s blog post announcing the first promotion.

And please, forward this and the promotional posts on to your interested embroidery friends.

  1. Congratulations and thank you so very much for all you have published, I will have to check what I have because I love your books, they are so clear and easy to follow.

  2. Congratulations and a BIG THANK YOU for all that exquisute work you have been doing for years and your love to share with the world of embroidery your Schwalm Whitework

  3. Congratulations on 21 wonderful years of sharing your knowledge and keeping this needleart alive. I found your site only a few years ago. I look forward to each post you send out. Thank you for sharing!!!

  4. Herzlichen Glückwunsch! Ich freue mich auf Vieles was Sie noch veröffentlichen.
    Ihre Bücher sind so wertvoll. Sie geben diese wundervolle Handarbeit für alle
    Generationen weiter.
    Dank Ihrer Veröffentlichungen habe ich diese Sticktechnik lernen können.

  5. Dear Luzine, Congratulations on 21 years of self-publishing. I would never have discovered Schwalm without you, and I am sure that is true for many others. The quality of your work is astonishing, and makes it possible to learn even from far away. Wishing you continued success in your endeavors, and looking forward to seeing what you have in store for us the next few weeks.

  6. Liebe Frau Happel, auch von mir herzlichen Glückwunsch zu Ihrem Jubiläum. Ohne Ihre detaillierten Anleitungen hätte ich mich, als Linkshänder, nicht an diese Sticktechnik herangewagt. Ihre Begeisterung für die Schwälmer Stickerei ist ansteckend. Freue mich auf viele weitere Ideen und Blogeinträge von Ihnen.

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